64% of U.S. Facebook users visit the site daily

Pew_Facebook

Image credit: Pew Internet

Facebook turned 10 earlier this year and Pew did a quick survey to make note of new facts regarding the social media behemoth. First off, Facebook is comfortably king: 57% of all adults use the site, with nearly two-thirds (64%) of them using the site daily.

What is it about Facebook that keeps us coming back? Just under half (47%) say photos and videos from friends and being able to share with many people simultaneously (46%) are major reasons for using the site. At the same time, Facebook users are clear about what they don’t like about the site: More than a third (36%) of users cite oversharing and others posting personal information without permission as strong dislikes.

What are people doing on Facebook? Many “like” content posted by friends, with 44% doing so at least once a day and 29% several times a day. Commenting on photos is also popular, with 31% doing so at least once a day and 15% several times a day. At the same time, a quarter of Facebook users never update their own status, while 1 in 10 update daily.

How are libraries reacting to Facebook’s overwhelming popularity with their users? Learn more with our national, longitudinal study on public libraries and social media use and our U.S. and Colorado infographics on our most recent results.

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st-century library.

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