Archive for the The Weekly Number Category

56% of online seniors (65+) use Facebook

Pew_Social Media 2014

Image credit: Pew Internet

Libraries have fully embraced social media as a way of reaching and engaging with patrons in new ways. But social media is no different than any other technology: Trends and usage ebbs and flows as new groups discover existing tools and new tools become popular. One resource for navigating the changing social media landscape is Pew Research Internet Project, which recently released updates to its research based on a survey of U.S. adults who use the internet conducted in September 2014.

Facebook is still king, with 71% of online adults using the site, but this hasn’t changed since 2013. And those who are on Facebook continued to use it often, with 7 in 10 using the site daily and 45% using it several times a day. Another first for Facebook: In the 2014 survey, more than half (56%) of internet users older than 65 were on Facebook (31% of all adults 65 and older).

Instagram, Twitter, Pinterest, and LinkedIn all saw significant growth since 2013, with usage rates of 23% to 28% of online adults. And more than half (52%) of online adults used two or more sites (up from 42% in 2013). Instagram boosted its usage particularly among young adults (ages 18-29), of whom 53% used the site. While female users continue to dominate Pinterest, 13% of online males also used the site in 2014, compared to just 8% in 2013.

Learn more about the changing demographics of social media users and get updated frequency usage stats with the full report. We’re busy digging into analysis of our own research on how public libraries are using social media as part of our biennial study. Keep an eye out for 2014 results from this study later this year. In the meantime, check out our 2012 results for Colorado and the United States overall.

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st-century library.

 

Just 20% of teens are purchasing e-books, according to Nielsen study

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Last month, we reported on Library Journal’s and School Library Journal’s survey of public and school libraries, which indicated that e-book acquisition continues to rise steadily in both settings. However, demand for e-books was found to be lackluster in public libraries and downright disappointing in school libraries. Nielsen recently conducted a study that sheds some more light on e-book usage, specifically among teens. Although teens today are more technologically adept that ever before, 13-17 year olds are slightly more likely to be reading print than adult age groups.

For the study, Nielsen combined data from two separate online surveys that together represent 9,000 book buyers from across the U.S. The study found that despite teens’ openness to new technologies and e-books in particular, just 20% of teens are actually buying their reading material in this format, compared to 23% of 18-29 year-olds, and 25% of 30-44 year olds. Economic and parental restraints are cited as possible causes, in addition to the fact that libraries and bookstores are still the primary outlet for obtaining books for more than half of teens.

Though the study does come with the caveat that it appears teens today are reading less for pleasure than previous generations of young people, selection of materials among teens who read remains a very social process that is aided by newer technologies and social media. For example, nearly half (45%) of teens are at least moderately swayed by how books are portrayed on sites like Facebook and Twitter. And the rampant success of many YA series could be partially explained by the finding that three-fourths (76%) of teens cite the author’s previous works as an influence on future selections. With 80% of YA readers over the age of 18, however, both public and school libraries should be concerned with how to capture young readers in all of today’s available formats.

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st-century library.

Happy Holidays from LRS!

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Image credit: FreshSpectrum

Wishing all of our fellow library data lovers a wonderful holiday season and a happy 2015! We will be taking a couple weeks off from the Weekly Number and will return on January 7. In the meantime, we encourage you to check out (or revisit–for long time readers of our blog) this heartwarming post about the power of stories (and librarians!) from December 2010.

Pew Survey finds that two-thirds of Americans would like to do more to protect their personal data

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Image credit: Pew Internet Project

Librarians have long been advocates for the privacy rights of ordinary citizens, whether they are protecting citizens from the government, corporations, or even libraries themselves. While it is not news that Americans are increasingly concerned about the status of their personal information, the extent to which they are concerned about their privacy across various media platforms, delineated in a new survey by Pew Research Internet Project, is staggering.

Pew surveyed 607 American adults about their perceptions of their own data security (“security” being the word most closely associated with “privacy” in Americans’ minds for this study), and almost all (91%) of the respondents agreed that they felt a lack of control over what information is collected by the government and commercial entities. Combine this with the fact that nearly all survey respondents (95%) have heard at least “a little” or “a lot” about government surveillance programs, and that those who have heard “a lot” are more likely to feel concerned about sharing information. These data imply that awareness of the issue correlates with heightened insecurity about the status of one’s data. Although respondents said they felt most secure communicating over a landline, out of six communication technologies there wasn’t a single one that they considered “very secure” for sharing private information.

It is difficult to discern, however, whom American adults believe should be most responsible for ensuring data privacy. Two thirds (64%) thought the government should be more involved in protecting personal data, and nearly the same amount (61%) felt that they would like to put forth more effort in securing their own personal information.

It should be noted, though, that while the survey indicates overall concern and distrust about how information in online environments is used, very few respondents actually had a negative experience as a result of their data trail. Yet these results clearly demonstrate a need in the American community for more information on how to advocate for and ensure the privacy of personal data.

Find the full Pew report on Public Perceptions of Privacy and Security in the Post-Snowden Era here.

And, are you looking for resources to help educate your patrons about internet privacy? Check out the Internet Privacy group on DigitalLearn.org.

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st-century library.

40% of surveyed school district library supervisors reported cuts in district funding from the previous year

Lilead

Image credit: Lilead Project

New research results from the Lilead Project showcase the first national effort to study school district library supervisors since the 1960s. Funded by IMLS and deployed by the University of Maryland College of Information Studies, the Lilead Project collected data via a national survey (which they intend to repeat) for a baseline for future research and established a professional development network and Fellows Program for those who coordinate a school district’s library program.

Focusing on supervisors from districts with 25,000+ students, the survey, which was administered in fall 2012, covered topics ranging from job titles to challenges experienced. The survey also gathered demographics data to profile the typical school district library supervisor. The overwhelming majority of the 166 respondents were female (80%) and white (87%), and nearly 3 in 4 (72%) were former classroom teachers. Perhaps most telling is that about half (49%) were 55-64 years old and nearing retirement age.

Nearly all respondents (93%) reported that they were responsible for tasks/decisions related to providing professional development for library staff. Not quite half (47%) also provided technology support to staff. However, only 1 in 10 district library supervisors were responsible for evaluating school librarians, and just 12% were responsible for hiring librarians.

The final segment of the survey investigated challenges and issues faced by school district library supervisors. More than 2 in 5 (42%) reported a decrease in both funding and staffing in building-level libraries from the previous year. More than 1 in 5 (22%) saw a drop in technology funding. Changes in curriculum were also felt by this group: About 4 in 5 (78%) experienced more emphasis on content standards while 3 in 5 reported greater emphasis on information literacy from the year before. District library supervisors are also spending more time talking about the library’s role in student achievement and encouraging collaboration between librarians and classroom teachers. But the most important responsibility for these district library supervisors? Leadership – more than 4 in 5 (83%) said their leadership responsibilities were extremely important or important.

Learn more about budget challenges and staffing and read comments from survey respondents in American Libraries or visit the Lilead Project website.

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st-century library.

SLJ Survey indicates two-thirds of U.S. schools offer e-books, representing a slow but stable growth in e-book access

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Image credit: School Library Journal

As part of our look at e-book usage in U.S. libraries for 2014, we see in School Library Journal’s latest survey of school libraries that e-books are not faring quite as well in this environment as they are in public libraries. In fact, in the survey of 835 U.S. school libraries, one of the most frequent responses given by librarians is that they are far more enthusiastic about e-books than the students. School librarians report that demand exists but is not astounding, and less than half (44%) have seen demand increase. Although two-thirds of responding schools across the U.S. offer e-books (a 10% increase from last year), a shortage of devices and the cost of e-books were cited as the biggest barriers to access and usage.

One growing trend is for schools to provide e-reading devices in a one-to-one ratio for at least a portion of the students’ day. Nearly 1 in 5 (17%) respondents to the SLJ survey have a 1:1 device program in place, and demand for e-books is higher in these schools than in those that do not provide individual devices for students. Different school grade levels also show fluctuations in demand. While the demand for e-books in high schools seems to have peaked, it is actually increasing slightly in both elementary and middle schools.

While demand and usage of e-books in school libraries has not displayed the same dramatic trends as in public libraries, the SLJ survey indicates that school libraries are slowly warming up to e-books. Even though meager budgets will continue to be an issue for most school libraries to grapple with, librarians expect e-book spending to quadruple from its current rate by 2019, up to 13% of the total budget. How to get more devices into the hands of students and how to convince them that e-books have something to offer that print books do not, though, will be hurdles that school libraries will continue to face in future years.

Do you want to know about e-book collections and usage in Colorado schools? Check out our 2013-14 Annual Colorado School Library Survey Fast Facts, which reports that e-book collections have risen by 557% since 2008-09.

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st-century library.

Library Journal Survey reports median size of e-book collection in U.S. public libraries exceeds 10,000

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Image credit: Library Journal

In their fifth annual study of e-book usage in U.S. public libraries, Library Journal found that while e-book demand is still on the rise, there has been a significant waning in its intensity, based on the responses from the 538 libraries that participated in their survey. LJ suggests that a strong possibility for this apparent tapering off of enthusiasm is the fact that nearly all (95%) of public libraries now offer e-books, so their widespread adoption may mean that they have successfully integrated into mainstream reading practices. The rise of tablets seems to have helped, as tablets have edged out dedicated e-book readers as the most popular devices on which to access e-books.

The little resistance to e-books that does remain is due to a lack of funding for e-book collections and concern over the ease of use, according to LJ.   However, a limited collection is no longer a major factor inhibiting e-book usage. U.S. public libraries spent nearly $113 million on e-books in the 2014 fiscal year (on average 7% of each library’s budget), and the median size of e-book collections now exceeds 10,000. Respondents indicated that adult titles account for more than two-thirds of e-book collections, so there is still plenty of room to grow in children’s and young adult titles.

What is next for the future of e-book usage in U.S. public libraries, then? Based on survey responses, LJ predicts that e-books will continue to see increased demand and steady rather than drastic circulation growth. Small and medium sized libraries are still working to catch up to their larger counterparts in terms of e-book offerings, but e-reader lending remains the most popular among this population group. None of the numbers provided by the survey seemed to indicate that e-books were a threat to traditional print. Instead, LJ suggests that e-books are increasingly seen as a complement to other formats. In other words, they are simply becoming more firmly entrenched among the variety of formats that we may interact with on a day to day basis.

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st-century library.

Congratulations to the 10 Colorado Star Libraries!

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Image credit: Library Journal

Congratulations to the 10 Colorado libraries that were named Star Libraries by the 2014 Library Journal Index of Public Library Service! Out of all the states included in the report, Colorado was one of only 9 where 10 or more libraries were named Star Libraries. The 10 star libraries are:

  • Arapahoe
  • Denver
  • Douglas County
  • La Junta
  • LaVeta
  • Limon
  • Ordway
  • Ridgway
  • San Miguel/Telluride
  • Swink

Star Libraries are determined based on output data, which is one of three major types of data that libraries can collect (the other types are inputs and outcomes). Output measures used to calculate the Star Libraries Index are circulation, visits, program attendance, and internet use. These measurements are valuable in determining the volume of various services that a library produces. It is possible that new outputs will be included in the Star Libraries index soon: In 2015, public libraries will begin reporting e-circulation as part of the annual Public Library Survey, and in 2016, data about Wi-Fi access usage.

While output data is required for libraries to collect and provides worthwhile information about how much of a variety of services is being provided, an entirely different, voluntary type of data called outcomes is essential in gaining a better picture of the long-range effectiveness of public library services. Outcome data, as opposed to output data, measures the impact of changes experienced by users as a result of library services, rather than just the sheer number of services produced by the library. Outcomes measure impacts such as knowledge gained or developments in overall attitude, status, or condition. While outcomes can be difficult to quantify because the data largely relies on self-reported surveys from library patrons, outcomes are important because they help to more accurately gauge the library’s economic, social, and cultural import to individuals and the community as a whole. Want to know more about outcomes? This year’s Star Libraries article contains a nice overview on outcomes and how they differ from outputs.

If you want to learn more about how to design compelling evaluations that can demonstrate the value of your library in the community, consider attending the Research Institute for Public Libraries (RIPL) on July 27-30, 2015 in Colorado Springs to learn how effective input, output, and outcome data can do just that.

If you work in a Colorado public library or are a Colorado-based MLIS student interested in working in a public library, the Colorado State Library is offering up to 15 full scholarships to RIPL! Find more information and apply here. Hurry! Scholarship applications are due by 5 PM on Friday, November 14, 2014. Otherwise, enrollment opens on January 5, 2015.

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st-century library.

ALA report on the impact of CIPA finds that software filtering negatively impacts disadvantaged students

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Banned Books Week and Banned Websites Awareness Day only come around once a year, but for students, learning is affected all year long by the content they are able or not able to access. A report by ALA, Fencing Out Knowledge: Impact of CIPA 10 Years Later, seeks to understand the long-term impact of the law requiring filtering software on school computers, and some of its unintended consequences as revealed through existing research and ALA’s own interviews and symposium.

The Children’s Internet Protection Act (CIPA) was passed in 2000 with the intention of blocking obscene and pornographic images from school computers. So why does ALA consider it a problem? While there is good reason to prevent children from viewing certain content, ALA argues that much of this filtering is not very effective and needs to be revised.

In fact, software filters are reportedly so unreliable that they over-block useful content or under-block obscene content 15-20% of the time. But the main takeaway from ALA’s report is that CIPA disproportionately impacts already disadvantaged students, giving those who get unfiltered access at home an advantage over those who only have filtered access at school. In a Pew study of AP and National Writing Project teachers, nearly half (48%) of the respondents in urban areas and/or teaching low-income students responded that filtering had a major impact on the effectiveness of student learning. And while much of the filtered content (as shown in the above graph) appears to be entertainment, the fact is that for young people, online platforms such as games, videos, and social networks are a becoming a major component of learning and the establishment of early digital literacy.

ALA argues that school librarians have the ability to promote and teach the ethical and safe use of information technologies, and urges that schools should make better use of them to train teachers to assess the quality of online sources and to collect valuable resources for student use. CIPA is likely here to stay, but school librarians are well positioned to mitigate any negative effects it may have on student learning.

ALA also looked at the effects of CIPA on public libraries. Check out the full report here.

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st-century library.

LIS starting salaries are up almost 3% for new graduates according to Library Journal survey

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Image credit: Library Journal

As part of our periodic look at Library Journal’s Placements &Salaries Survey, we found good news rolling out overall for 2013 graduates. The 2014 survey looked at just over 2,000 of last year’s LIS graduates in order to assess changes in job description, salary, and geographic distribution across the profession. The general trend appears to be for positive growth – average starting salaries are up 2.6% across the board compared to 2013, and average starting salaries have risen above $45,000. The graduates also reported a slightly shorter job search, at an average of 4.2 months.

One component driving this improvement was an expansion of responsibilities across the digital sector of the field. Librarians are increasingly taking on responsibilities such as managing social media, digital asset/content, and digital projects. Out of all of the positions reported, those whose applicants garnered the highest starting salaries were data analytics, emerging technologies, knowledge management, and user experience/user interface design, all positions that offered an average starting salary over $55,000. Graduates entering into user experience/ user interface design positions started with salaries a staggering 53% higher than the average LIS graduate, at $70,026.

But here is the catch. Many of these digital positions still only account for a small portion of the total positions being filled by new graduates. For example, digital content management jobs were only a fraction (3%) of the total placements, and while they had a significant concentration in Western states and salaries were slightly higher than average, the overall starting salary for this position actually decreased somewhat from 2013 (by 5%). So what does all of this mean? Positions with substantial digital components are becoming more common, especially in private industry, archives, and public libraries, but this growth is not necessarily consistent across library type and geographical area. In the coming years, we will certainly have to keep an eye on this trend towards the digital LIS professional, as well as how positions and wages compare to those across the field.

Want to see how your library position or region is faring? You can access the full data from the survey here.

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st-century library.

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