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Book, Newspaper, and Periodical Prices, 2004-2010

Books
During times of a slowing economy and the tightening of city, state, and national budgets, it is important to prepare for how to best meet the needs of library patrons. Studying trends in library material price changes helps to anticipate the challenges of collection development. Libraries face ever-increasing prices for materials and on a yearly basis the prices go up and down, but the overall trend is a steady increase in prices.

The 2008 Book Prices Fast Facts includes data from 2004 to present and is compiled from the book wholesaler Baker & Taylor and its subsidiary, YBP Library Services. Past data has been compiled from Bowker’s Books in Print.

Trade paperbacks are leading price increases with a 20.2 percent change between 2004 and 2007. Continuing this trend, prices would increase approximately 4 percent per year (see Chart 1).

268_Chart 1Source: http://www.ybp.com/title_reports_2007.html; Bogart, D. (2008).1 Note: 2008-09 based on trend analysis.

During this same period, audio book prices experienced the second highest increase with a change of 13.1 percent. Although audio book prices tend to fluctuate up and down along with audio book sales, overall prices are trending up 2.5 percent per year (see Chart 1).

The desire to provide library patrons with materials on multiple platforms is increasing the sales of electronic books (e-books). Prices rose drastically with an increase of 37.8 percent between 2005 and 2006 following an average sales increase of 34.5 percent between 2004 and 2006. YBP Library Services believes that e-book prices have stabilized with market demand. Future price increases are expected to be less volatile, likely following print book pricing trends.2

Newspapers and Periodicals
While the material price of international newspapers has remained steady, the cost of shipping has brought about a recent sharp increase in the absolute price (see Chart 2). The number of U.S. newspapers is slowly decreasing and the price change has been relatively small. Increasing popularity of the online news format is forcing some newspapers to keep prices low, or move to online only formats, in order to stay competitive.3

Periodical prices rose 39.2 percent between 2004 and 2008. However, prices may increase around 6.7 percent in both 2009 and 2010 (see Chart 2). According to The Bowker Annual Library and Book Trade Almanac, 53rd Edition, periodical publishers are looking for better ways to price periodicals because libraries are having difficulty affording print and online versions of journals.4

268_Chart 2

Source: Van Orsdel, L., & Born, K. (2008);5 Bogart, D. (2008)6

Colorado Public Librarian Salaries Keeping Pace with National Averages

Librarian salaries in Colorado’s larger public libraries are keeping pace with national averages, according to data collected by the Library Research Service and the American Library Association’s (ALA) annual salary survey.

267 Chart 1

Salaries for managers/supervisors in Colorado libraries were nearly equal to the national average. Salaries for all other positions lagged behind the national statistics by an average of about $900 annually (see Chart 1).

The ALA survey found librarian salaries nationwide gained 2.8 percent between 2006 and 2007 for all positions in public libraries of all sizes. In Colorado libraries serving populations of 25,000 or more, salaries for all positions increased an average of 5.6 percent between 2006 and 2007.

Note: The averages used in this article were calculated using average salaries reported by LRS and the ALA salary survey for libraries serving populations 25,000 and more. In 2007, 26 public libraries in Colorado served populations more than 25,000. Because job duties and descriptions in smaller libraries tend to vary widely and are therefore more difficult to compare, smaller libraries were not included in this analysis.

Sources

  • Grady, J. & Davis, D. (2008). 2008 ALA-APA Salary Survey: Librarian – Public and Academic. American Library Association – Allied Professional Association.
  • Library Research Service. (2008). 2007 Colorado Public Library Annual Report (Survey). www.lrs.org/public/stats.php?year=2007.

Interlibrary Loan Among Academic Libraries – Ups and Downs in Colorado

Interlibrary loan (ILL) in Colorado academic libraries is headed in 2 different directions, per figures reported by the National Center for Education Statistics (NCES).7 Two types of items are involved in ILL: returnable items and non-returnable items.

Returnable items are materials the lending library expects to be returned, such as books, sound recordings, audiovisual materials, and microfilm reels. Non-returnable items are materials that do not need to be returned, such as photocopies, print copies from microfilm, electronic and full-text documents.8

Comparing National and Colorado Interlibrary Loan Data

  • Trends identified in Colorado are also occurring nationally, although not to the same extent in most areas
  • Nationally, non-returnable items loaned decreased by 5.3 percent (more than 3 times Colorado’s decrease)
  • Returnable items loaned increased by 34.0 percent nationally, which is just over half that of Colorado’s growth of 64.7 percent
  • Non-returnable items borrowed nationally decreased by 1.6 percent, much less than Colorado’s decrease of 18.4 percent
  • Returnable items borrowed nationally increased by a notable 40.8 percent, but Colorado’s increase of 107.4 percent is substantially larger

Colorado’s academic libraries experienced an interesting combination of changes in interlibrary loan traffic between 2000 and 2006. A large increase in interlibrary loans for returnable items occurred, while interlibrary loans for non-returnable items decreased (see Chart 1).

  • ILL for returnable items increased 83.0 percent, from 156,842 to 287,000
  • ILL for non-returnable items decreased 10.7 percent, from 188,896 to 168,693

266_Chart 1

Interlibrary loan can be further divided into items provided and items received. Provided items are materials loaned by the academic library via ILL and received items are materials borrowed by the academic library via ILL.

Items Provided (Loaned)
Between 2000 and 2006, items provided by Colorado’s academic libraries had a slight decrease for non-returnable items and a significant increase in returnable items (see Chart 2).

  • ILL for non-returnable items provided decreased from 86,184 to 84,879, a drop of 1.5 percent
  • ILL for returnable items provided rose from 89,599 to 147,529, an increase of 64.7 percent

266_Chart 2

Items Received (Borrowed)
A larger change was seen among items received by Colorado’s academic libraries between 2000 and 2006. The decrease was sharper for non-returnable items received than that of items provided and the number of returnable items received more than doubled between 2000 and 2006 (see Chart 3).

  • ILL for non-returnable items received decreased from 102,712 to 83,814, a drop of 18.4 percent
  • ILL for returnable items received rose from 67,243 to 139,471, an increase of 107.4 percent

266_Chart 3

Why the ups and downs?
A likely reason for the decrease in non-returnable ILL requests is the increasing availability of electronic full-text databases offered by academic libraries. The ease, convenience, and immediacy of downloading a full-text article when needed could decrease the need for copied articles to be sent from one library to another.

Anne K. Beaubien, in her ARL White Paper (2007), suggests that ILL requests have increased in the past few years because there has been “an increase in discovery tools, such as indices, search the Web, and Google Books that [have] augmented people’s awareness of publications.”9 With the increased knowledge of what is available, it is possible that students, faculty, and staff are increasingly utilizing ILL at academic libraries.

The larger increase in Colorado’s ILL, as compared to the national increase, could be related to Prospector, a service provided by the Colorado Alliance of Research Libraries. Prospector is the unified catalog of 23 academic, public, and special libraries in Colorado and Wyoming.10 Fifteen of the 23 participating libraries are academic libraries. The accessibility of searching the catalogs of 23 libraries across the state could account for Colorado’s larger increase in ILL for returnable items.

Rose Nelson, Systems Librarian for the Colorado Alliance of Research Libraries, said, “I think one of the benefits of having a union catalog where most of the libraries run the same ILS, such as in the case of our INN-Reach system, is that patron placed holds are a seamless process; which in turn, increases ILL usage.”

She also attributes the increase in ILL usage to the statewide courier service. “[T]his coupled with Prospector is much of the reason ILL usage is so high in Colorado.”11

Conclusion
It is known that Colorado’s ILL usage for non-returnable items is going down and ILL usage for returnable items is clearly going up. However, it is not known for sure what is causing these trends in ILL in Colorado. Increased full-text options, Prospector, and the statewide courier service are all strong possibilities.

The Kids Have It: Children’s Use of Public Library Services Continues to Grow

During the decade spanning 1998 and 2007, circulation of public library children’s materials and participation in public library programs for children increased significantly both in Colorado and in the United States. While Colorado statistics for these measures grew in fits and starts over the 10-year timeframe, the national numbers show relatively steady growth from one year to the next. This report provides a detailed look at the Colorado and U.S. data, as well as its correlation to the population growth rate of each locale.

Children’s Services in Colorado Public Libraries
From 1998 to 2007…

  • The number of circulation transactions for children’s materials rose 41 percent from 13.5 to 19.1 million.
  • Attendance at children’s programs increased 53 percent, going from some 810,000 to 1.24 million.
  • The number of children’s programs showed the highest rate of increase at 58 percent, going from 31,165 to 49,136 programs annually.
  • Children’s circulation transactions totaled some 159.1 million and children’s program attendance totaled 10.2 million.

Colorado – Circulation of Children’s Materials
From 1998 to 2007, the number of circulation transactions for children’s materials at Colorado public libraries rose from 13.5 million in 1998 to 19.1 in 2007, an impressive 41 percent increase. Most years showed either an increase or a slight decline. However, in 2002, children’s circulation transactions experienced an 11 percent dip and remained below 2001 numbers until 200412 (see Chart 1).

In total, over the decade, children’s circulation transactions at Colorado public libraries totaled some 159.1 million.

265_Chart 1

Summer reading continues to be an annual favorite in public libraries. For more about children’s summer reading programs, see Colorado Summer Reading Programs More Popular Than Ever (Fast Facts No. 263, September 3, 2008).

Summer Reading highlights include:

  • For the 10 years from 1998 to 2007, there were a total of 1.5 million participants registered for summer reading programs in Colorado public libraries.
  • In the last ten years, Colorado experienced a 77% increase in summer reading registrants.
  • In 2007, 97% of the state’s public libraries had a summer reading program.

Colorado – Attendance at Children’s Programs
Annual children’s program attendance at Colorado public libraries ranged from some 810,000 in 1998 to 1.29 million in 2006. Despite a slight downturn in 2007, these figures showed a healthy increase of 53 percent from 1998 through 2007. While dips of 5 percent or less occurred in 1999, 2002, and 2007, over the decade, this measure trended mostly upward (see Chart 2).

During these ten years, children’s program attendance at Colorado public libraries totaled some 10.2 million.

265_Chart 2

Colorado – Number of Children’s Programs
The number of children’s programs offered at Colorado public libraries over the last decade—31,165 programs in 1998 compared to 49,136 programs in 2007—showed the highest rate of increase at 58 percent. Chart 3 also depicts the most dramatic hills and valleys of any year-to-year range in this report. Between 2001 and 2002, program numbers jumped by 39 percent and then declined by 15 percent over the next two years. In 2005 program numbers surpassed the 2002 level and have remained above that mark ever since.

Over the past decade, the number of children’s programs offered at Colorado public libraries totaled more than 406,000.

265_Chart 3

National – Circulation of Children’s Materials
From 1998 to 2007,13 the number of circulation transactions for children’s materials at all U.S. public libraries rose from 612.1 million in 1998 to an estimated 759.7 million in 2007. Each year’s figure since the 1998 baseline shows an increase from the year prior—a relatively steady rise—reflecting an overall increase of 24 percent (see Chart 4).14

Children’s circulation transactions at U.S. public libraries totaled an estimated 6.8 billion for the ten year period.

265_Chart 4

National – Attendance at Children’s Programs
Between 1998 and 2007,15 annual children’s program attendance at U.S. public libraries grew from approximately 45.9 million to 58.2 million. Using the 1998 data as a baseline, attendance numbers rose steadily—reflecting an overall increase of 27 percent over the decade (see Chart 5).

Over these ten years, children’s program attendance at U.S. public libraries totaled an estimated 524 million.

265_Chart 5

Population Growth as a Factor
According to U.S. Census figures,16 Colorado’s population grew 22 percent between 1998 and 2007. Increases in Colorado public library children’s circulation, program attendance, and program numbers all exceed the state’s gain in population growth. Likewise, on the national level children’s circulation and program attendance figures over the decade show greater gains than did the total U.S. population growth of 12 percent for those years.

How do these rates of increase compare with one another? When correlated through the population-growth lens, the increase in U.S. children’s circulation transaction numbers over the decade outpaces that same measure for Colorado; conversely, the increase in Colorado children’s program attendance numbers exceeds that of the U.S. as a whole. The number of children’s programs cannot be compared because there is no public reporting of the annual national figures.

Conclusion
The use of public library resources and services by children has been on the rise both in Colorado and in the U.S. as a whole over the past 10 years. Clearly, public libraries are collecting materials that children wish to borrow while providing appealing programs. Trends should continue to be monitored in order to understand how children’s public library use is faring in a world with ever-increasing ways to access and obtain information.

More School Librarians for Metro Areas, Fewer for Non-Metro

Colorado has experienced tremendous population growth over the last several years, and the number of students attending Colorado schools has increased along with the population. On the surface, it appears that the rise in the number of full-time equivalent (FTE) school librarians—as defined by NCES—has kept up with and even surpassed the rise in the student population. However, a closer look reveals that the increase in librarians is primarily benefiting metropolitan-area students.17

Figures reported by school districts and collected by the National Center for Education Statistics (NCES)18 indicate that the state’s schools saw an overall increase of 10 percent in the number of students from 1999 to 2005. The number of FTE school librarians in schools grew 15 percent in that same time period (see Table 1).

NCES Data and Definitions
Each year the National Center for Education Statistics (NCES) collects data for the Common Core of Data (CCD). This collection is conducted by state education agencies and includes data reported by all public schools and districts in the U.S. The data presented here is from the CCD and is used to describe the number of librarians in Colorado’s schools and districts.

Accordingly, the definition of a librarian used throughout this Fast Facts is the NCES definition: “A professional staff member or supervisor assigned specific duties and school time for professional library services activities. These include selecting, acquiring, preparing, cataloging, and circulating books and other printed materials; planning the use of the library by students, teachers, and instructional staff; and guiding individuals in the use of library books and material maintained separately or as a part of an instructional materials center.”19

Note, this definition does not differentiate between positions requiring a Colorado Department of Education school librarian endorsement and those not requiring such credentials.

264_Table 1

As would be expected, there is a disparity in population increases between metropolitan and non-metropolitan areas of Colorado. In metropolitan areas, student population has increased nearly 12 percent. In non-metropolitan areas, the number of students has increased only 1 percent (see Table 2).

264_Table 2

Districts Without Librarians
Despite this rise in number of students and librarians over this 6 year period, there was an increase in the number of school districts without any school librarians, rising from 39 such districts in 1999 to 51 in 2005. However, as a group metropolitan districts were not affected by this trend. In fact, the number of districts in metropolitan areas without a school librarian dropped from 8 to 5. Whereas, the number of districts outside of metropolitan areas without a librarian increased by almost 50 percent, from 31 to 46 (see Table 3).

264_Table 3

This can be seen graphically on a map of school districts in Figure 1. The shaded districts are those without school librarians as reported by the school districts in 2005 (see NCES Data and Definitions, page 1).

264_Image 1

264_Figure 1

This trend is mirrored when we look at the number of FTE librarians per 1,000 students in metropolitan versus non-metropolitan areas. The ratio of librarians per student in metropolitan school districts grew 9 percent between 1999 and 2005. In non-metropolitan areas that number actually fell 11 percent (see Table 4).

264_Table 4

These figures indicate a troubling trend for school libraries in non-metropolitan areas. It appears that gains made in the number of school librarians are only in school districts near large urban areas. As various studies20 have shown that students at schools with well-developed school library programs fare better on standardized tests, it is important to not take the loss of these library positions for granted.

Colorado Summer Reading Programs

Amongst the services public libraries provide for children across the nation and in Colorado (such as storytimes, homework and reference assistance, computer access, and readers’ advisory services), summer reading programs in particular give young people support and encouragement to read books and engage with public library services during traditional “school vacation” months. When promoted to the public, summer reading programs typically espouse reading for fun and pleasure. Within the library and education communities, ongoing and past research studies also address the impact of summer reading as a means to enhance the development and retention of children’s reading skills. This report focuses on statistics about summer reading programs in Colorado libraries. Further, it elucidates the role of the Colorado State Library (CSL) in promoting, implementing, underwriting, and evaluating such programs.

Prevalence at Libraries
National Center for Education Statistics reports covering research from 1988-198921 and 1993-199422 show 95 percent of America’s public libraries offered summer reading programs for children during both those time frames. Last year (2007) in Colorado, 111 of the state’s 115 library jurisdictions (97%) reported implementing summer reading programs for their patrons (see Chart 1).

Colorado Public Library Summer Reading Highlights

  • For the 10 years from 1998 to 2007, there were a total of 1.5 million participants registered for summer reading programs in Colorado public libraries.
  • In the last 10 years, Colorado experienced a 77 increase increase in summer reading registrants.
  • In 2007, 97 percent of the state’s public libraries had a summer reading program.
  • More than 8 of 10 Colorado public libraries used the 2007 Collaborative Summer Library Program theme and resources.

263_Chart 1

Registrants
Since 1999, the Library Research Service has collected information about the number of registrants in summer reading programs at Colorado public libraries. Reported data shows some 125,400 summer reading registrants in 1999 increasing nearly every year to 204,700 in 2007. Using trend analysis to determine a 1998 estimated figure (see Chart 2), the data indicates Colorado experienced a 77 percent increase in summer reading registrants over the last decade; a significant rise in registrant numbers occurred during the later half of that time span. In total, some 1.5 million participants registered for summer reading programs at Colorado public libraries in the course of the 10 years spanning from 1998 to 2007.

263_Chart 2

Collaborative Summer Library Program
Most commonly, public libraries around the nation organize their summer reading programs’ promotional campaigns, reading lists, story time programs, special events, and reading incentive/giveaway materials around an overarching annual theme. However, the time, costs, and effort associated with successfully developing and implementing such a theme can frequently strain (or exceed) the resources of individual libraries. To address that need, a grassroots consortium, the Collaborative Summer Library Program (CSLP),23 took root as a multi-regional initiative within Minnesota in 1987. Today (21 years later), CSLP’s members include 46 states—represented by state agencies or associations—and 2 regional library systems. Together, consortium members select annual themes and work with vendors to produce related programmatic, promotional, and incentive materials on behalf of the entire collaborative. The dramatic growth of CSLP is indicative of the value its products and services have to libraries nationwide.

Colorado joined CSLP in 2003 with the Colorado State Library as its member agency. Through a myriad of activities (see below), CSL works to help participating Colorado libraries successfully incorporate the CSLP annual theme. Particularly popular with small and medium-sized libraries, some 80-83 percent of Colorado’s libraries opted to use the CSLP theme during the past 3 years (see Table 1).

263_Table 1

CSL Summer Reading Support to Libraries
Through its Statewide Summer Reading Program, the Colorado State Library currently works to assist all Colorado libraries with effective summer-reading program implementation. In addition to staff support and its role in CSLP, CSL allocates nearly $30,000 in LSTA funds each year for non-salary summer reading-related expenses, including approximately $10,000 in grants to libraries.

In total, over the past 3 years (2005-07) CSL support has included:

  • Sixteen summer reading-focused training workshops reaching more than 415 attendees in locales around the state.
  • The purchase and statewide dissemination of CSLP theme-oriented manuals and support materials—enough for all of Colorado’s 250 public library sites each year.
  • 182 grants totaling nearly $29,000 in direct financial support to libraries throughout the state.

As for current CSL summer reading program-related research:

  • In 2006, CSL became a partner in a 3-year Institute of Museum and Library Services National Leadership Grant research study24 entitled: “Do Public Library Summer Reading Programs Impact Student Achievement?” Participating sites in 8 states around the nation include Colorado’s Pueblo City Schools and the Pueblo City-County Library District.
  • Beginning in 2008, CSL will collaborate with the Library Research Service (LRS) in tracking and collecting statistics about the prevalence of young adult (teens) summer reading programs and registration numbers—in addition to LRS’s current collection of children’s data—for publication in future Public Library Annual Reports.25

Conclusion
The data in this report clearly indicates that summer reading programs are attractive both to libraries and to their young patrons. Encouraged by library participation levels and the mutual benefits of collaboration, library agencies, leaders, and organizations virtually nationwide are cooperating to make such programs affordable to jurisdictions both large and small—and to further assess the benefits of such programming. The Colorado State Library continues to refine and enhance its leadership role in helping all Colorado public libraries and their patrons benefit from summer reading program experiences.

Challenged Materials in Colorado Public Libraries, 2007

Each year the Library Research Service (LRS) collects data for the Colorado Public Library Annual Report as required by law. Part of the data collected is whether any formal challenges were made to materials in public libraries. The American Library Association defines a challenge as “an attempt to remove or restrict materials, based upon the objections of a person or group.”

In 2007, 16 of the 115 public libraries in Colorado reported challenges to materials and the Internet on their annual survey. There were 78 separate challenges to books, audio books, library events, Internet sites, periodicals, videos, and displays.

While the number of challenges in 2007 is higher than the previous year, it is not as high as the number of reported challenges in 2004 and 2005, which numbered 86 and 84, respectively. Over the past 10 years Colorado’s public libraries have averaged 70 challenges to materials annually (see Chart 1).

262_Chart 1

The LRS sent a follow-up survey to the libraries that reported challenges last year and all but 1 library responded with more detailed information. Libraries were asked the title, author, format of the challenged item, the reason given for the challenge, the action taken by the library, and the date of the publication or, in the case of an Internet-related challenge, the date the challenge was initiated. LRS shared this information with the American Library Association to contribute to a comprehensive picture of library challenges nationwide.

Formats Challenged
As has been the pattern over the past several years, the most challenged format in 2007 at public libraries was books, which comprised more than half (55%) of the total number of challenges. Videos made up over one-fifth of the challenges (22%). Only 6 percent of the challenged items were library activities or periodicals. Other materials comprised less than 6 percent of all challenges (see Chart 2).

262_Chart 2

Only 2 titles were challenged more than once—the book King & King by Linda de Haan and the film Brokeback Mountain. Each received 2 challenges. In 2007 there were only 2 reported challenges to Internet content or access policies, both at the same library. This differs greatly from 2006, when there were 16 computer challenges reported. Denver Public Library (DPL) was one library that saw a drop in Internet challenges, going from 6 such challenges in 2006 to none in 2007. When asked about this disparity, Jo Sarling, Director of Collections and Technology Services at DPL, responded that her library took a proactive approach to such challenges. “We began to study ways that we could respond to those challenges,” she said. “I think that the people who were initiating complaints last year are aware that we’re working on solutions.”

Actions Taken
The majority of the challenges (77%), resulted in no change being made in the location or availability of the item (see Chart 3). Thirteen items (17%) were moved to another part of the library or to another branch. Two of the challenges were dropped (3%) and 2 items were removed from circulation (3%). One challenge that involved an Internet access issue resulted in modification of the Internet filter.

262_Chart 3

Audience/Age Group
The follow-up survey asked respondents to select 1 or more audience/age groups for the material being challenged. In 2007 libraries answered that more than half (53%) of all challenges were to adult materials (see Chart 4). A quarter of challenges (25%) were for children’s materials and one-fifth of challenges were for young adult (21%) materials.

262_Image 1

262_Chart 4

Reasons for Challenges
The most commonly cited reasons for challenges in 2007 were for items that were deemed sexually explicit, unsuited to age group, or containing violence (see Table 1). Respondents could select several reasons for each challenge.

262_Table 1

More Information About Challenges in Public Libraries

Computer Users at JCPL Are More Likely to Be Very Active Patrons

Access to the Internet is one of the key services provided by today’s public libraries, as evidenced by the lines of patrons that often form to sign up for public access computers. What do all of those patrons do when they’re not online? In Jefferson County it seems that they’re using other library resources.

Items Checked Out by Active Borrowers
Based on a snapshot of computer and circulation usage data collected during a randomly selected week in April 2007, Jefferson County Public Library (JCPL) patrons who signed into the library’s Internet and software computers checked out more books, on average, than patrons who did not use the library’s computers. Among “active borrowers,”26 patrons who used library computers had an average of 6.0 items checked out to their library cards at the time of the snapshot. For non-computer users, the average of items checked out was 4.9 per patron. Thus, circulation for library computer users was over 22 percent higher than circulation for patrons who did not use the library’s computers.

261 Chart 1

This trend of library computer users checking out more materials was apparent among all age groups, and was most pronounced with patrons between 15- and 24-years-old (see Chart 1). Circulation for this group was more than 48 percent higher for library computer users than for their peers who did not use the computers.

The increased use of both materials and computers is not lost on the library’s administration. “Day to day, we’ve noticed increases in patrons using our computers as well as increases in our circulation counts. It’s really great to see that these uses are linked and not totally independent of each other,” says Marcellus Turner, Executive Director of Jefferson County Public Library.

261 Image 1

Computer Use by Age
In public libraries throughout the nation, emphasis is placed on making the library a welcoming place for teenagers and young adults. At JCPL, the same age group (15-24) proved to be the most likely active borrowers to use the library’s computers, as over 10% of active cardholders in this age range had used a library computer at least once during the week of the study (see Chart 2). Seemingly, information-savvy young adults are making the most of the opportunities JCPL is providing.

261 Chart 2

Computer Use with Respect to Other Library Use
There has been much discussion in the library profession revolving around whether library computers are drawing in users who then use other library resources. Of the library patrons who logged in to Jefferson County Public Library’s computers during the week of this study, a majority of them (62%) were not active borrowers (see Chart 3). This means that nearly two-thirds of the patrons using JCPL’s computers had not otherwise accessed their library account in the previous 2 months. It is quite probable that many of these patrons used other library resources during the previous 2 months—there are many things that can be done in the library that do not require checking out materials. For instance, patrons can perform genealogical research, use government documents, ask reference questions, or attend programs without accessing their circulation records. The nature of this study, based on available data, meant that such non-circulation activities were not tracked. It is not known whether these patrons did any of the above, but it is known that they used the library’s computers and did not have any circulation activity. For this group it would seem that a primary reason to visit the library was to access the Internet or use other software. For them, the library is providing this increasingly valuable service and helping to minimize the digital divide.

261 Chart 3

At first glance, it may seem striking that only 38 percent of computer users are active borrowers. Barely a third of the patrons clicking away are taking traditional library materials home with them. However, this is actually a quite positive number. Only 10 percent of JCPL cardholders who did not use the library computers during the study week were deemed “active” for the purpose of this study. Those who used the library’s computers during the study were over 3 times more likely to have an active card than those not using the computers. This suggests that people are coming in for the computers, and taking advantage of other resources as well (see Chart 4).

261 Chart 4In our digital age, public access computers are an integral part of a strong public library, and, by extension, serve the community at large. Jefferson County Public Library is easing the digital divide by providing Internet access to thousands of patrons each week, and many of these patrons are doing more in the library than just surfing the web. According to Turner, “Circulation of materials is a standard bearer of traditional library services but for many of our users, computer access is their main reason for visiting. This sometimes makes us wonder which came first, the chicken or the egg. At least now, we are a bit closer to knowing.”

261 Image 2

About Jefferson County Public Library
Jefferson County Public Library consists of 10 libraries that serve the 534,000 residents of Jefferson County, Colorado. Jefferson County is a large suburban county, extending from the western edge of Denver into the Rocky Mountain Foothills.

Colorado Library Districts Show Greater Increases in Use & Financial Support than Other Public Library Types

In 2002, the finances of the state’s public libraries were negatively affected by state and local budget cuts. A 2003 Fast Facts from LRS showed that library districts weathered these fiscal cuts better than non-district public libraries. The average local revenue of libraries which were not part of a library district decreased from the previous year. On the other hand, public libraries which were part of a library district actually saw an increase in their average per capita funding.

There have been four years of data collection between the dramatic fiscal changes of 2002 and today. How have library districts fared between 2002 and 2006? Have they continued to show strong financial stability? How do they compare to their non-district counterparts?

260_Chart 1

An examination of the change in percentage of average local operating income per capita between 2002 and 2006 reveals that both library districts and non-district libraries have increased their local income (see Chart 1). However, the percentage change for library districts is double that of non-district libraries. This is not too surprising given the stable, dedicated funding library districts tend to enjoy.

So, do these libraries with increased inputs—in the form of funding—also have increased outputs? In other words, if library districts have increased their funding more than non-district libraries, have they also increased the utilization of their resources and materials more than the other library types?

An examination of library visits per capita, circulation per capita, and program attendance per 1,000 served was performed for 2002 and 2006 to determine if patron usage had changed during this time (see Chart 2).

260_Chart 2

Between library districts and non-district libraries, the most dramatic difference in percent change comparisons was for program attendance. Library districts had an increase of 43 percent in average program attendance per 1,000 served between 2002 and 2006, while non-districts had only a 9 percent change.

Both library district and non-districts saw growth in the average number of library visits per capita in 2006 compared to 2002. Library districts had a 31 percent increase in visits compared to 19 percent for non-district libraries.

Although the percent change in average circulation was not as dramatic as library visits, both library types witnessed an increase in their circulation per capita. The percentage change between 2002 and 2006 for circulation in library districts was nearly 4 times higher than that of non-district libraries (14% vs 4%).

Library districts and non-district libraries have been able to rebound from the 2002 budget cuts with financial and community strength. Both library types have seen increases in their local funding and in their outcome measures. However, library districts have seen a greater increase in their funding which may be attributed to their autonomous nature. This stable funding has allowed library districts to increase their outputs as well. Library districts are not only more supported financially than their non-district peers, the populations they serve are entering their doors more often and utilizing their services more frequently.

Sources

School Library Cohort, 2005-07

For the past 3 years, a cohort of 408 school libraries has consistently responded to the annual Colorado School Library Survey. Their responses give a glimpse into some of the trends in school libraries: students’ use of school libraries is moving towards group visits as opposed to individual visits, collections are changing to reflect a greater reliance on technology even though circulation numbers continue to increase, and finally, use of interlibrary loan is increasing at a substantial rate. 259_Image 1An analysis of these trends has been culled from the responses of the cohort and raises some interesting issues for reflection.

Usage
Since 2005, individual student visits to school libraries in the cohort have decreased by 7 percent (see Table 1). At the same time, group visits have increased by 8 percent. This suggests that the way students use library resources may be changing. For example, students may visit school libraries with classes or in groups more often to work on school projects. Even though individual visits have decreased, circulation has increased by 7 percent. Students are still checking materials out from school libraries, whether they visit the library in groups or alone.

259_Table 1

Another interesting trend is the rise in use of interlibrary loan (ILL) services among this cohort of Colorado school libraries. Since 2005, the number of ILL materials both borrowed and loaned has increased substantially (see Chart 1). Total ILL activity has increased by 19 percent among these libraries.

The State Wide Interlibrary Loan Fast Track service, or SWIFT, began in 2000 and provides web-based ILL requesting and tracking services to libraries in Colorado free of charge. According to Lori Smith, SWIFT Coordinator for the Colorado State Library, the majority of items requested by school media specialists via ILL are for teachers. This suggests that, in addition to using the school library resources, teachers are using ILL to supplement their curriculum materials and meet their information needs. At the same time, the user-friendly and free SWIFT system makes inter-institution borrowing easier than ever before. It seems, then, that the increase in ILL use is probably due to a combination of factors, including a need for additional library materials and the convenience of the SWIFT ILL system.

259_Chart 1

Collections
While visitation patterns are changing among students, so are the components of school library collections in the cohort. From 2005 to 2007, book collections decreased by approximately 1 percent, or by more than 25,000 volumes (see Table 2). The only types of physical materials that have increased are video and audio, which rose by 1 and 2 percent respectively. While the changes to books, videos, and audio materials are slight, periodical subscriptions changed significantly, decreasing by 9 percent since 2005. This change is probably related to the increased emphasis on technology in the library and classroom, most notably the addition of online reference materials and databases.

259_Table 2

While it may be somewhat puzzling that physical (versus electronic) resources are staying the same or decreasing while circulation is increasing, this trend would seem to support the idea that while collections are smaller, they are more relevant to Colorado’s students. To some extent, it could simply reflect appropriate weeding policies and practices. Student access to technology in these school libraries, as might be expected, increased substantially during the period studied with the number of computers increasing by 28 percent (see Chart 2). This isn’t a surprise, given the shift towards electronic collections and increased information sharing occurring in libraries of all types, including those in schools.

259_Chart 2

259_Image 2Conclusion
If the libraries in the cohort are any measure, school libraries have adapted to shifts in technology and changing student needs. This analysis of responding school libraries’ data allows for a few simple conclusions: Colorado’s students continue to visit the library, especially in groups; they continue to check out library materials, despite (or perhaps because of) an increased emphasis on technology; and ILL usage is increasing, especially among teachers. In any case, it is clear that school libraries continue to grow and change as they strive to match their collections and services with their users.

Source
Colorado School Library Survey Statistics, 2005-2007 (accessed May 21, 2008). Retrieved from http://www.lrs.org/school_stats.php.

 

 

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