The Colorado Advocacy Project

The Colorado Advocacy Project, Colorado’s @your library Campaign, is a very successful statewide advocacy campaign containing elements of public relations, marketing, and community relations to build visibility and support for the state’s libraries. Funded by LSTA and sponsored by the Colorado Association of Libraries, it has been active since 2002 and is scheduled for completion in October 2004 with 3 components:

  • The Initiative (Coach/Player) Project;
  • Public Relations/Marketing Training;
  • Statewide Promotion Project.

The Coach/Player Project matched mentor libraries with trainee libraries for year-long advice and support. The first year’s project had 13 participating coaches and 11 participating players. 100% of both coaches and players completed library advocacy projects.

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LRS is part of the Colorado State Library, a unit of the Colorado Department of Education. We design and conduct library research for library and education professionals, public officials, and the media to inform practices and assessment needs. We partner with the Library and Information Science program at University of Denver's Morgridge College of Education to provide research fellowships to current MLIS students.

This project is made possible by a grant from the U.S. Institute of Museum and Library Services (IMLS).

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