93% of the largest U.S. public libraries (serving 500,000+) are on Facebook

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Our new report, U.S. Public Libraries and the Use of Web Technologies, 2012, presents the findings of our longitudinal study of nearly 600 U.S. public libraries’ use of web technologies and social media. One of our main findings was that in 2012, the majority of libraries had social media accounts:

  • Almost all (93%) of the largest libraries (serving 500,000+), a little more than 4 in 5 (83%) libraries serving between 25,000 and 499,999, 7 in 10 (69%) of those serving 10,000 to 24,999, and 54 percent of the smallest libraries (serving less than 10,000) had at least one social media account.
  • Of the 9 social networks that were analyzed, libraries were most likely to be on Facebook (93% of the largest libraries, 82% of libraries serving between 25,000 and 499,999, 68% of libraries serving between 10,000 and 24,999, and 54% of the smallest libraries). From 2010 to 2012, the smallest libraries had the biggest jump in adoption of this social network, from 18 percent to 54 percent.
  • Other common social networks were Twitter (84% of the largest libraries were on this network) and YouTube (60% of the largest libraries). Flickr was also common, however, it has decreased in all population groups from 2010 to 2012; for example, 63 percent of the largest libraries used this social network in 2010 versus 42 percent in 2012.
  • Close to one-third (31%) of the largest libraries were on Foursquare, 23% were on Pinterest, and 8 percent each were on Google+ and Tumblr.
  • The largest libraries were on an average of 3.54 social networks out of the 9 included in the analysis, whereas the smallest libraries averaged less than 1.

Check out the following resources for more information about this study:

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st century library.

 

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