The Colorado Talking Book Library’s (CTBL) third patron satisfaction and outcome survey was administered in 2008. It is clear from the survey results and the comments left by respondents that the overwhelming majority of patrons are very pleased with CTBL service. Overall satisfaction is exceptionally high—nearly all respondents (99%) rated CTBL as excellent or good (see Chart 1).
The Colorado Talking Book Library (CTBL) serves, at no cost to the user, over 13,000 patrons who, due to physical, visual, or learning disabilities, are unable to read standard print material. CTBL’s collection consists of 56,000 talking books, 5,000 titles in Braille, 14,000 titles in large print, and about 300 descriptive videos. CTBL is part of the Colorado State Library, a division of the Colorado Department of Education and is affiliated with the Library of Congress’ National Library Service for the Blind and Physically Handicapped (NLS).
Features of CTBL Service
In addition to rating overall satisfaction with CTBL, respondents were asked to rate their satisfaction with selected features of CTBL service. Features were generally rated very well. The features that received the highest rankings were courtesy of library staff and speed with which books are delivered, both with 98 percent rated as excellent or good (see Chart 2). Even the 2 lowest rated service features—quality of the cassette machine and the book titles selected—still received very high ratings, with almost 9 out of 10 respondents indicating a good or excellent rating.
- Books may be ordered via mail, email, phone, fax, or online.
- The Library loans the cassette playback machines free of charge to its patrons.
- Patrons can request specific titles or books can be selected for them based on their reading interests.
Outcomes of CTBL Use
The survey also asked respondents how CTBL has been valuable to them. Reading for pleasure was by far the most frequently selected outcome of CTBL, with 8 out of 10 respondents citing that as valuable (see Chart 3). The next most valued outcome of CTBL use, with more than 1 in 3 respondents selecting it, was learning more about a personal interest. About 1 in 6 found information needed for school and 1 in 10 stayed connected to their community.
Results of the 2008 CTBL patron satisfaction survey were very similar to the previous 2 surveys in 2004 and 2006. Most satisfaction ratings varied only slightly from previous years with respondents indicating high satisfaction levels. This was also true of the most frequently selected outcomes of CTBL service. However, there were a few exceptions.
In 2008, the CTBL newsletter received a combined rating of excellent and good from 95 percent of survey respondents. This was similar in 2006, with 94 percent rating the newsletter positively. These ratings were greatly improved from 2004, when only 74 percent rated the newsletter as excellent or good. When asked about the increased patron satisfaction, Debbi MacLeod commented that in 2004, when she became CTBL’s director, she revamped the newsletter. Some of the changes included featuring new books (e.g., large print or locally recorded books) and information about products and events of interest to CTBL patrons. Ms. MacLeod said, “These changes have jazzed up the contents, made it more interesting and useful to our patrons, and don’t forget the readability factor. It’s also available in alternate formats, which is becoming more widely known and helps patrons who can’t read the large print.”
The quality of the cassette machine loaned to the patrons was also rated differently in 2008. Combined ratings of excellent and good dropped from 96 percent and 94 percent in 2004 and 2006, respectively, to 88 percent in 2008. The decrease in ratings is possibly due to the cassette machines aging. This problem is being addressed statewide and nationally with the adoption of a new digital talking book player, which will be distributed to patrons starting in fall 2009.
The new digital talking book player will be about the size of a cassette and will weigh almost 5 pounds less than the traditional talking book player.
Benefits of CTBL use, according to respondents, have also been quite similar each year, with 1 notable difference. In 2008, 16 percent of respondents indicated finding information needed for school was a valued outcome (see Chart 3). This is about twice the percentage of previous year’s surveys (9% in 2004 and 7% in 2006). This increase could be due to a change in 2008’s survey administration, when more school-aged patrons received the survey than in years prior.1
Clearly, the vast majority of patrons are satisfied with CTBL service. Nearly all respondents rate their overall satisfaction with CTBL and individual service features extremely high. In addition to high ratings, the comments received from survey respondents reflect how much CTBL means to its patrons. Patrons appreciate CTBL for keeping them informed, entertained, and connected to their communities.
- Patrons were selected to receive the survey from a stratified sample by age group to better represent CTBL’s patron population as a whole. This was successful, as the respondents’ age closely matched the age groups of CTBL patrons overall. ▲