The Colorado Advocacy Project, Colorado’s @your library Campaign, is a very successful statewide advocacy campaign containing elements of public relations, marketing, and community relations to build visibility and support for the state’s libraries. Funded by LSTA and sponsored by the Colorado Association of Libraries, it has been active since 2002 and is scheduled for completion in October 2004 with 3 components:
- The Initiative (Coach/Player) Project;
- Public Relations/Marketing Training;
- Statewide Promotion Project.
The Coach/Player Project matched mentor libraries with trainee libraries for year-long advice and support. The first year’s project had 13 participating coaches and 11 participating players. 100% of both coaches and players completed library advocacy projects.
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