Archive for the Public Category

93% of the largest U.S. public libraries (serving 500,000+) are on Facebook

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Our new report, U.S. Public Libraries and the Use of Web Technologies, 2012, presents the findings of our longitudinal study of nearly 600 U.S. public libraries’ use of web technologies and social media. One of our main findings was that in 2012, the majority of libraries had social media accounts:

  • Almost all (93%) of the largest libraries (serving 500,000+), a little more than 4 in 5 (83%) libraries serving between 25,000 and 499,999, 7 in 10 (69%) of those serving 10,000 to 24,999, and 54 percent of the smallest libraries (serving less than 10,000) had at least one social media account.
  • Of the 9 social networks that were analyzed, libraries were most likely to be on Facebook (93% of the largest libraries, 82% of libraries serving between 25,000 and 499,999, 68% of libraries serving between 10,000 and 24,999, and 54% of the smallest libraries). From 2010 to 2012, the smallest libraries had the biggest jump in adoption of this social network, from 18 percent to 54 percent.
  • Other common social networks were Twitter (84% of the largest libraries were on this network) and YouTube (60% of the largest libraries). Flickr was also common, however, it has decreased in all population groups from 2010 to 2012; for example, 63 percent of the largest libraries used this social network in 2010 versus 42 percent in 2012.
  • Close to one-third (31%) of the largest libraries were on Foursquare, 23% were on Pinterest, and 8 percent each were on Google+ and Tumblr.
  • The largest libraries were on an average of 3.54 social networks out of the 9 included in the analysis, whereas the smallest libraries averaged less than 1.

Check out the following resources for more information about this study:

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st century library.

 

From 2010 to 2012, the percentage of U.S. public library websites catering to mobile devices increased dramatically

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Image credit: Los Gatos Library

We recently released a report, U.S. Public Libraries and the Use of Web Technologies, 2012, that presents the findings of our longitudinal study of nearly 600 U.S. public libraries’ use of web technologies and social media. One of our main findings was that from 2010 to 2012, the percentage of libraries catering to mobile devices increased dramatically. Researchers looked for any of the following types of mobile-friendly website access:

  • Mobile version of website: The URL redirects to a mobile site (e.g., “m.citylibrary.org”) when viewed on a mobile device.
  • Mobile app:  A software application is downloaded by users to run on their smartphones or other mobile devices.
  • Responsive design: The website is designed in a way that is accessible to a wide range of devices, from smartphones to desktop LCDs, through the use of fluid, proportion-based grids, flexible images, and media queries.

We found that three-fourths of the largest libraries (serving 500,000+), about 3 in 5 libraries serving between 25,000 and 499,999, one-third of libraries serving between 10,000 and 24,999, and 17% of the smallest libraries (serving less than 10,000) offered some type of mobile-friendly website access. In contrast, in 2010, just 12% of the largest libraries, 3% of libraries serving between 100,000-499,999, and no libraries serving less than 100,000 offered mobile-friendly website access.

In terms of the specific type of mobile access,

  • 3 in 5 of the largest libraries, about half of libraries serving between 25,000 and 499,999, 1 in 5 libraries serving between 10,000 and 24,999, and 2% of the smallest libraries offered apps;
  • 2 in 5 of the largest libraries, about one-fourth of libraries serving between 25,000 and 499,999, 1 in 5 libraries serving between 10,000 and 24,000, and 14% of the smallest libraries had mobile versions of their sites; however,
  • just 9 libraries used responsive design.

Check out the following resources for more information about this study:

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st century library.

What should library staff be paid?

What should library staff be paid?

avg_hrly_wage_by_degreeBased on 5 years of job postings on our own Library Jobline, we’ve found that starting wages for library jobs are stagnant overall (see our Fast Facts). But this is only one piece of the pay equity puzzle: The American Library Association–Allied Professional Association (ALA-APA) has published an updated Pay Equity Bibliography. The bibliography includes resources on pay equity, certification, faculty status, gender, and worker competencies, as well as salary negotiation, legislation, and various economic factors. Salary data and statistical information is also provided to help library professionals understand what they are worth. From the report: “The emphasis for items included in the bibliography is on practical rather than theoretical materials and on more recent information on pay equity; however, there are items from previous versions of the Pay Equity Bibliography included. This list is by no means exhaustive.”

Learn more about the Colorado library job market, salary trends, and other workforce topics in our Fast Facts reports.

Are you currently in the job market? Be sure to visit Library Jobline, for job posting from Colorado and beyond (like Texas and Qatar). And for even more job hunting strategies, visit our Twitter feed @libraryjobline where we’ll share tips and tricks using #JobTip.

Text reference increased by as much as 375% in U.S. public libraries from 2010 to 2012

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Image credit: Free Library of Philadelphia

Earlier this week, we released a report, U.S. Public Libraries and the Use of Web Technologies, 2012, that presents the findings of our longitudinal study of nearly 600 U.S. public libraries’ use of web technologies and social media. One element that we examined was virtual reference–email, chat, and text. Our findings showed that in 2008, 2010, and 2012, email was the most popular form of virtual reference. In 2012, well over half of libraries serving populations of at least 100,000 provided email reference services, as did nearly half of libraries serving 25,000-99,999. However, it appears that email reference is waning a bit in popularity, as libraries serving 100,000+ as well as the smallest libraries (serving less than 10,000) showed decreases from 2010.

Chat reference was still offered by many public libraries but it has also declined from 2010 to 2012, with substantial drops at the larger libraries: libraries serving 500,000+ dropped from 71% to 57% and those serving 100,000-499,999 fell from 49% to 38%.

In contrast, text reference has seen extensive growth in libraries. Just 13% of the largest libraries (serving 500,000+) offered text reference in 2010; in 2012, more than 3 times as many (43%) did. About 1 in 5 libraries (19%) serving 100,000-499,999 offered text reference services in 2012 compared to just 4% in 2010. And, more than twice as many libraries serving 25,000-99,999 offered text reference in 2012 than 2010 (9% vs. 4%), as did more than 3 times as many libraries serving 10,000-24,999 (7% vs. 2%) . None of the smallest libraries offered text reference in 2010, whereas 2% did so in 2012.

Check out the following resources for more information about this study:

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st century library.

U.S. Public Libraries and the Use of Web Technologies, 2012

U.S. Public Libraries and the Use of Web Technologies, 2012

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Our new report, U.S. Public Libraries and the Use of Web Technologies, 2012, presents the findings of the third iteration of our biennial study, launched in 2008, that documents the use of various web technologies (social networking, virtual reference,  blogs, etc.) on the websites of nearly 600 public libraries throughout the nation. Our results showed that U.S. public libraries made big gains in the following areas from 2010 to 2012:

  • Social networking: More than half of all libraries were on Facebook. For libraries serving populations of 25,000-499,999, this number jumped to 4 in 5, and to more than 9 in 10 for the largest libraries (serving 500,000+). The smallest libraries (serving less than 10,000) showed the biggest increase in adoption of this social network from 2010 to 2012: 18% to 54%.
  • Mobile access: In 2010 we detected the presence of any type of mobile-friendly website access in only 12 percent of the largest public libraries, 3 percent of libraries serving 100,000-499,999, and no libraries serving less than 100,000. In 2012, three-fourths of the largest libraries offered mobile-friendly access, followed by about 3 in 5 libraries serving 25,000-499,999, one-third of libraries serving 10,000-24,000, and 17% of the smallest libraries.
  • Text reference: From 2010 to 2012, text reference increased by 231% in the largest libraries, 375% in libraries serving 100,000-499,999, 125% in libraries serving 25,000-99,999, and 250% in libraries serving 10,000-24,999.

Check out the following resources to learn more:

Top 4 portable electronics loaned by libraries

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Image Credit: Hooksett Library

In 2011, Time Magazine featured an online article that enthusiastically proclaimed loaner iPads as one of the “best freebies” ever offered by public libraries. Today, public libraries across the country continue to loan tablet and e-reader devices, as well as other portable electronics, like laptops, GPS units, and MP3 players. At the Hooksett Public Library in New Hampshire, for example, patrons aged 18 and older need only present their library card and a valid driver’s license to borrow an e-reader for two weeks. Closer to home, Jefferson County Public Library loans “JCPL 2 Go” devices, which are wireless tablets that contain eBooks and other digital information. This service was recently covered by 7 News, the ABC affiliate in Denver. And, patrons of all ages may check out laptops at the San Francisco Public Library, though they may not take them from the premises.  Here are some examples of libraries that lend portable electronics:

1. Laptops:

2. E-readers and tablets:

3. GPS units:

4. MP3 players:

Does your library loan any of these items or other types of portable electronics? Let us know by leaving a comment on our Twitter account.

Note: This post is part of our “Beyond Books” series. From time to time, we’ll be sharing examples of unique lending programs, events, and outreach that libraries are offering.

40% of library computer users use computers for employment purposes

40% of library computer users use computers for employment purposes

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In 2010, researchers from the University of Washington released the study “Opportunity for All: How the American Public Benefits from Internet Access at U.S. Libraries.” This study was a national effort that consisted of a random telephone survey, online surveys of library users, interviews, and focus groups to determine who library internet computer users were, why they were using the computers, and how this service benefited their lives.

The results showed that library internet computer users’ three most common reasons for using the computers were social connections (60%), education (42%), and employment (40%).  This study also found that library computer use was most common among people in poverty, people of mixed race and Native Hawaiians or Pacific Islanders, 14-18 year olds, men, and people who speak languages other than English at home.

The survey used in this study was the Impact Survey, which is now freely available to U.S. public libraries. If you are interested in learning more about the demographics of your computer users and their reasons for using the library computers, this might be a good option for you. After administering the survey to your patrons, you will receive customized reports that can be used for planning, marketing, and advocacy purposes. Check out the Impact Survey website for more information about how your library can participate in this study.

Looking for other resources for library user surveys? Check out our user satisfaction survey templates. These consist of 3 survey templates that you can download and modify for use in your library, as well as tips and best practices for survey design and administration.

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st century library.

31% of adult internet users upload or post videos online

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Image Credit: Pew Internet

 

Videos are becoming more and more popular sources of entertainment, education, and learning. Not only are many people watching videos online—nearly 4 out of 5 (78%) of online adults do—but 31 percent of them are also posting or uploading videos to the internet, according to a new Pew Internet report complete with its own video summary. Nearly 1 in 5 (18%) online adults have posted videos they themselves have taken or created. Many are posting and watching video through social networking sites which make it even easier to share content online. The most popular genres to watch are comedy/humor (57% of online adults), how-to (56%), educational (50%), and music (50%). Of online adults who post their own videos online, family, friends, and events are most often the subjects.

So where can all this digital content be created? One resource is at Denver Public Library, where teens are getting into the maker movement using the Community Technology Center’s ideaLAB to create original videos, record music, and learn software. The digital media creation space was funded in part by a Library Services and Technology Act (LSTA) grant. Their projects are based on core STEM principles and 21st century skills and developed through creative making, tinkering, and playing. And ideaLAB is wildly popular: the space has seen more than 600 visits and more than 200 projects created. In fact, the lab is so popular, DPL has launched an indiegogo campaign to help expand and support the creative space and makers.

Interested in all things maker? Check out the Colorado State Library’s resources at http://create.coloradovirtuallibrary.org/library-makerspaces. And don’t miss the “train the trainer” tools, digital creation software tips, and lesson plans, and more on CSL’s Library Creation & Learning Centers site, http://create.coloradovirtuallibrary.org/.

Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st century library.

America’s Star Libraries, 2013

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Image Credit: Library Journal

 

Library Journal has just released its 2013 Index of Public Library Service and Star Library ratings. This index is a rating system for public libraries nationwide, and libraries earn a star by being in the top 30 of their expenditure peer group (top 15 for the highest expenditure group) on an index score based on four per capita service output statistics: library visits, circulation, program attendance, and public Internet computer use.

Congratulations to the following Colorado libraries that were named star libraries this year:

  • Arapahoe Library District
  • Denver Public Library
  • Douglas County Libraries
  • La Veta Regional Library District
  • Limon Memorial Library
  • Mancos Public Library District
  • Ridgway Library District
  • Swink School/Public Library
  • San Miguel Library District #1/Telluride

Interested in seeing more data and information about Colorado libraries? Be sure to check out our interactive public library statistics tool.

21% of Americans without health insurance do not use the internet

21% of Americans without health insurance do not use the internet

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Image Credit: Pew Research Center

On October 1, 2013, open enrollment began under the Affordable Care Act (ACA), and approximately 2.8 million Americans visited Healthcare.gov to compare and apply for health coverage. For many, the online portal is the easiest and quickest way to accomplish these tasks and find related resources. Unfortunately, this option is not a viable one for the 15 percent of American adults who don’t use the internet for various reasons, as discussed in one of our recent Weekly Number posts. Furthermore, the Pew Research Center recently found that about 1 in 5 (21%) uninsured Americans don’t use the internet.

Forever devoted to the principle of equitable access, libraries are integral in ensuring that these offline parties are not denied the opportunity to obtain affordable health coverage. Those who do not use the internet due to lack of access will find it offered for free at the library, and those experiencing difficulty in navigating the internet might benefit from library programs aimed at teaching basic technology skills. Additionally, libraries across the country have taken special efforts to disseminate information about the ACA, and help interested parties obtain coverage. In Colorado, for example, interested parties can find a list of library presentations on the ACA throughout the state—and elsewhere—via the Connect for Health Colorado portal, or via individual libraries’ websites (e.g., the Denver Public Library’s “Affordable Care Act” page). At other libraries, such as the Waukegan Public Library in Illinois, patrons can “drop in” for bilingual group or one-on-one sessions with library staff to determine their eligibility for certain plans, compare prices, and apply for coverage. The passage of the ACA has afforded libraries another opportunity to demonstrate that they are receptive and responsive toward community needs, and they are surely up to the task.

Additional resources:

 Note: This post is part of our series, “The Weekly Number.” In this series, we highlight statistics that help tell the story of the 21st century library.

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